High-Quality Development Forum for Agricultural Product Wholesale Markets Held at IBI Digital Economy Headquarters, Exploring New Paths for Digital-Intelligent Transformation and Cross-Border Ecosystem Building
From January 16 to 17, the High-Quality Development Forum for Agricultural Product Wholesale Markets was held in Beijing.
On the morning of January 17, elites from the agricultural wholesale market sector, along with representatives from government and enterprises, conducted a special research session at the IBI Digital Economy Headquarters, focusing on the core issues of high-quality development of agricultural product wholesale markets.
Attendees included Shen Yang, Party Branch Secretary and Full-time Vice President of the China Vegetable Circulation Association; Liu Zhai, Senior Vice President of IBI (603613.SH) and Chairwoman of Lldoodoo; Wang Haitao, Member of the Party Leadership Group and Deputy Director of the Zhengzhou Market Development Center; Liang Hao, CEO of Lldoodoo of IBI; Shen Ming, Deputy General Manager of Pingxiang International Trade Group; as well as 12 guests and representatives from various agricultural product wholesale market enterprises.
They jointly discussed major plans for industrial upgrading and outlined a blueprint for industry development.
At the beginning of the forum, Liu Zhai, Senior Vice President of IBI and Chairwoman of Lldoodoo, delivered an opening speech.
She stated that agricultural wholesale markets, as the core hubs linking production and sales, are the “stabilizer” for ensuring people’s livelihood supply and the “bridge of connection” for rural revitalization.
Amid the current wave of digital transformation, IBI, with “platforms, technology, and data” as its core strategy, has been deeply cultivating agricultural industry digitalization through platforms such as Lldoodoo, Feidoodoo, and Lydodo.
She expressed IBI’s willingness to deepen cooperation with industry peers to jointly build a new digital ecosystem for agricultural wholesale markets, and, in the process of building a unified national market, jointly contribute to rural revitalization and industrial upgrading.
Liu Zhai, Senior Vice President of IBI and Chairwoman of Lldoodoo
In the thematic sharing session, Liang Hao, CEO of Lldoodoo of IBI, delivered a presentation focusing on “Exploration of Digital-Intelligent Transformation of Traditional Markets and the Construction of Cross-Border Industrial Ecosystems.”
He gave a detailed introduction to IBI’s three major growth curves of the industrial internet, including centralized procurement through industrial e-commerce, cloud factories and intelligent supply chains through industrial digitalization, as well as the “1750 Strategy” for cross-border industrial clusters
(1 comprehensive cross-border service platform, 7 overseas trading centers, and 50 overseas central warehouses), providing end-to-end digital solutions for the agricultural wholesale market sector.
The practical cases showcased on site—such as industrial large models, intelligent supply-and-demand matching, and cross-border transportation computing power support—vividly illustrated the core value of digital-intelligent technologies in industrial optimization and upgrading.
Liang Hao, CEO of Lldoodoo of IBI
Case Sharing: China–ASEAN Fruit Trading Center
As a case of origin-based projects empowered and operated by Lldoodoo of IBI, Shen Ming, Deputy General Manager of Pingxiang International Trade Group, the local cooperation partner of the China–ASEAN Fruit Trading Center in Pingxiang, delivered a thematic presentation titled:
“From ‘Fresh Goods Direct Delivery’ to ‘Deep Value Cultivation’ — The ASEAN Fruit Industry Upgrading Practice of the Pingxiang ‘Port + Distribution + Processing’ Model.”
He introduced that Pingxiang City, Guangxi, as the largest land-based fruit import and export city in China, achieved a total fruit import and export value of RMB 30.2 billion from January to November 2025.
Relying on 22 cross-border highway logistics routes and 12 cross-border railway freight services, the city has built an efficient logistics network.
With “smart ports,” “super distribution,” and “on-site processing” as its core, the China–ASEAN (Chongzuo) Fruit Trading Center addresses three major pain points of agricultural wholesale markets—timeliness, functionality, and added value.
Through market linkage and deep-processing industrial chain construction, it has increased gross profit margins from 10% to over 35%, providing a replicable “Pingxiang model” for regional industrial upgrading.
Shen Ming, Deputy General Manager of Pingxiang International Trade Group
Signing Ceremony and Industry Outlook
Subsequently, a signing ceremony was held between the Zhengzhou Market Development Center and Lldoodoo of IBI, aiming to take the lead in carrying out digital upgrading and transformation of major commodity wholesale markets in Zhengzhou.
IBI stated that this represents an in-depth exploratory practice of digital-intelligent integration between the industrial internet and traditional agricultural wholesale markets.
The form of agricultural wholesale markets will inevitably go beyond the limitations of physical space and evolve into a digital hub integrating online and offline operations and connecting domestic and international dual circulation.
Product Promotion Event
During the forum, a promotion event for imported fruits and on-site processed products from the Pingxiang Port was also held.
A wide variety of fresh fruits and processed products from Southeast Asia were showcased on site, including durian, jackfruit, green mango, Jinhuang mango, dragon fruit, rambutan, longan, as well as dried mango, durian pastries, and durian mille crepe.
These products not only demonstrated the abundant agricultural resources and unique flavors of ASEAN countries, but also directly reflected Pingxiang’s efficient circulation capacity and quality assurance level as a core hub of China–ASEAN fruit trade, enabling participants to deeply experience the fruitful outcomes and broad prospects of regional economic and trade cooperation.
