Digital Empowerment: IBI Injects New Vitality into Xinjiang’s Cross-Border Trade

On November 24, at IBI’s Xinjiang Digital Economy Headquarters located in the Changzhou Street area of the 12th Division, operations specialist Yue Binghui tapped on the giant digital screen, instantly bringing up real-time data on warehouse temperatures in Almaty, Kazakhstan, the movement of China–Europe freight trains, and cross-border transaction volumes.

Opening the “Tire Export Special Train” interface, she saw a clear notification on the screen: “This batch of 500 sets of engineering tires has arrived at the Khorgos Port. Customs clearance time is 28% faster than traditional methods.”
This scene vividly illustrates how the company is reshaping Silk Road commerce through digital technology.

A Platform Rooted in Xinjiang, Driven by Location and Digital Capability

The rapid development of IBI’s Xinjiang Digital Economy Headquarters is powered by two key drivers: its geographic advantage and its digital capabilities.

At the inauguration ceremony in January, IBI and the 12th Division signed ten cooperation agreements covering warehousing and logistics, agricultural cold chain, automotive equipment, and other fields. This “two-way acceleration” has sped up the westward relocation of high-quality eastern industries while fully releasing Xinjiang’s unique geo-economic advantage as a regional hub connecting “one port to eight countries and one route to Eurasia.”

Inside the Xinjiang Digital Economy Headquarters, a massive digital screen continuously displays updates on platform transactions, logistics flows, and customs data.

Three clear growth curves illustrate the company’s digital evolution:
from industrial e-commerce → to industrial digitalization → to today’s cross-border industrial belt operations, where cross-border business has become IBI’s most dynamic “third growth curve.”

“Our goal is to help Chinese enterprises move beyond fighting alone and instead go global as a coordinated digital team,”
said Liu Yuhang, Deputy General Manager of IBI’s Xinjiang Silk Road Cloud Chain Digital Technology Co., Ltd.

On November 25, business visitors toured the headquarters to learn about its digital operations.

Leveraging more than one million registered users accumulated from vertical platforms including Toodudu, Yidoodoo, Nedoodoo, and Lldoodoo, IBI precisely aligns Xinjiang’s specialty industries with global market demand. At the same time, Xinjiang’s rich agricultural and mineral resources—combined with the strategic hub advantage of the 12th Division—provide a broad stage for digital technologies to empower the real economy.

Solving Three Major Pain Points of Cross-Border Trade

“Information asymmetry, low logistics efficiency, and high delivery risks” have long hindered the high-quality development of cross-border trade.

To address these challenges, IBI launched its “1750” Cross-Border Strategy, building a global service network consisting of:

• 1 digital platform

• 7 overseas centers

• 50 overseas warehouses

By integrating data from nine core nodes—including customs, taxation, foreign exchange, commerce, and ports—IBI constructed a five-in-one system combining industrial belts + public services + online transactions + supply chain finance + industrial data, enabling full-chain online, visible, and traceable cross-border trade.

Inside the digital command center, logistics and transaction data update in real time.

“All cross-border vehicles and containers are equipped with BeiDou positioning. From loading and customs clearance to overseas delivery, every step is trackable,” Liu Yuhang explained.
This digital system has cut customs clearance times by nearly 30% and reduced total logistics costs by 20%, significantly saving both time and capital for enterprises.

New Platforms Driving New Momentum

On September 9, the Silk Road Cloud Chain CNHUB platform—jointly developed by IBI and Xinjiang Jiuding Supply Chain Management Co., Ltd.—officially went online.

In just over two months, it has facilitated transactions involving tires, UAV components, mineral resources, and agricultural products. Notably, Xinjiang grapes achieved their first large-scale export to Southeast Asia through the platform’s group-purchase model.

On September 24, 2024, the “Tianshan” cold chain digital freight train, led by IBI’s Lldoodoo, departed from Urumqi carrying nearly 600 tons of Xinjiang grapes. Through digital dispatching and optimized loading, the shipment arrived in Bangkok smoothly.

“This train reduced our export costs by 20% and brought our grapes to market three days earlier—instantly boosting competitiveness,” fruit growers said. Today, more and more farmers are connecting to the global market through IBI’s platforms.

Digitalization Expands from Agriculture to Industrial Manufacturing

IBI’s CNAUTO platform has adopted a dual approach of “new cross-border industrial channels + AI-driven digital infrastructure.”
Using big-data models, it enables:

• Intelligent tax rebate calculation

• Automated compliance verification

• Precise marketing matching

Combined with overseas warehouses offering local after-sales repair service, CNAUTO creates a complete “production–export–service” closed loop.
This multi-industry digital model is now being widely adopted by more Xinjiang enterprises under IBI’s guidance.

Empowering Regional Growth and Strengthening Xinjiang’s Role as a Cross-Border Hub

Today, the 12th Division’s foreign trade continues to grow rapidly.
IBI’s digital practices not only create new development space for the company but also significantly activate regional economic momentum. They further highlight Xinjiang’s strategic position as a key hub for Eurasian cross-border trade, injecting powerful new energy into high-quality regional opening-up and development.