University–Enterprise Empowerment, Cross-Border Win-Win │ UIBE International Business School Visits IBI to Explore New Paths in Belt and Road Cross-Border Trade

On November 14, international program students from the UIBE Business School—representing more than 20 countries and regions including Oman, Ethiopia, Algeria, Germany, Cambodia, Zimbabwe, Comoros, Laos, Rwanda, Malawi, Myanmar, Nigeria, Nauru, Sierra Leone, Saudi Arabia, Tajikistan, Tanzania, Thailand, Uganda, Iran, Jordan, and Zambia—visited IBI and participated in the thematic exchange event titled “University–Enterprise Empowerment, Cross-Border Win-Win.”

Wang Tiedong, Secretary of the Party Committee of the UIBE Business School, and Wang Zhihui, Associate Dean of the School, led a team of faculty experts. From IBI, Founder and CEO Qian Xiaojun, Vice President Shao Zhaojun, Zhang Wei—CEO of CNAUTO and Silk Road Cloud Chain (CNHUB), Xu Jian—Executive President of CNAUTO, and Ghulam Qadir—General Manager of IBI’s Cross-border Strategic Planning Department and Vice President of Toodudu, joined the exchange. Both sides engaged in in-depth discussions on emerging cross-border trade paradigms under the Belt and Road framework, aiming to explore AI-empowered innovation paths in the digital economy era, promote digital transformation in commerce, and enhance collaboration across international industrial chains through university–enterprise synergy and global partnership. The session was moderated by Liang Kewen, Assistant to the President of IBI.

Opening Remarks

IBI Founder and CEO Qian Xiaojun, Wang Tiedong—Secretary of the Party Committee of the UIBE Business School, and Zhu Xiaolan—Chair of the APAC Trade Services Advisory Committee of the World Trade Centers Association (WTCA), delivered keynote remarks. Speaking from the perspectives of enterprise practice, academic mission, and international resource integration, they highlighted the core value and cooperation vision of this event, emphasizing that driving innovation in cross-border trade models amid digital globalization is essential for advancing high-quality economic cooperation under the Belt and Road Initiative.

Qian Xiaojun — Founder & CEO of IBI

Wang Tiedong — Secretary of the Party Committee, UIBE Business School

Zhu Xiaolan — Chair, APAC Trade Services Advisory Committee, WTCA

Case Sharing: Industrial Belt Cross-Border Practices

In the sharing session, Zhang Wei, CEO of CNAUTO and Silk Road Cloud Chain (CNHUB), presented “IBI’s Cross-Border Industrial Belt Practice,” systematically outlining IBI’s innovative integration of industrial digitalization with cross-border business. He highlighted concrete application scenarios and real-world outcomes of AI-empowered cross-border trade, offering replicable and scalable digital solutions for global participants.

High-Level Dialogue

The high-level dialogue session was moderated by Xu Jian — Executive President of CNAUTO; Alumnus of UIBE.

The panel featured:

• Wang Tiedong — Secretary of the Party Committee, UIBE Business School

• Phouxay Thepphavong — Secretary General, Lao National Chamber of Commerce and Industry

• Lifalalo Auxillia — Economist, Ministry of Finance, Zambia

• Shao Zhaojun — Vice President of IBI

• Zhang Wei — CEO of CNAUTO and Silk Road Cloud Chain (CNHUB)

• Ghulam Qadir — Vice President of Toodudu; General Manager of Cross-border Strategic Planning Department of IBI; Former Commercial Counsellor at the Embassy of Pakistan in China

The panel, themed “A Multidimensional Perspective on New Cross-Border Paradigms in Belt and Road Markets,” explored policy, academic, industrial, and international cooperation perspectives. Discussions provided systematic insights and solutions aimed at advancing innovative cross-border trade development across Belt and Road countries.

Conclusion

This exchange event successfully established a platform for university–enterprise collaboration and international engagement, achieving consensus in multiple areas. Moving forward, IBI will continue to leverage its strengths in industrial digitalization to deepen cooperation with UIBE—using industry practice to enrich academic research, and academic insight to guide industrial innovation. Together, both sides aim to drive global trade digitalization, further university–enterprise empowerment, achieve cross-border win-win outcomes, and contribute to an open and inclusive global trade ecosystem under the Belt and Road Initiative.