WDD’s First Livestream Smashes ¥500+ Million in Orders in 1 Hour

From 15:00 to 16:00 on March 17, 2020, WDD (Wdoodoo) aired its first-ever livestream. In just one hour, orders exceeded RMB 50 million, with over 21,000 viewers tuning in—marking a brand-new starting point for WDD.

As a B2B vertical e-commerce platform focused on the pulp & paper, nonwovens, and hygiene products value chain, WDD piloted livestream commerce during the COVID-19 outbreak to help upstream and downstream enterprises reduce costs and increase efficiency.

During the anti-pandemic supplies special, WDD brought melt-blown nonwoven samples needed by mask manufacturers on air, explaining standards, specifications, and application scopes across different countries. To meet urgent post-resumption demand for masks, infrared thermometers, and disinfectants, WDD showcased multi-brand products, offered how-to guidance and usage precautions, and debunked rumors—earning strong positive feedback.

The session also gathered leading base paper brands from North and South China. Experts walked through specs, materials, and use cases, while logistics vouchers delivered tangible savings for downstream converters.

Though the hosts were not professionally trained anchors, their industry expertise enabled clear, authoritative explanations and lively real-time Q&A with buyers—an interactive format widely praised by market participants.

As a key part of IBI’s Duoduo Industrial Livestream Season, WDD will continue to anchor itself in raw materials for pulp & paper, nonwovens, and hygiene products—using expert-led livestreaming to enhance platform services, encourage third-party sellers to participate, and help shape a sustainable industrial e-commerce livestream ecosystem.