43.8 Billion RMB! — IBI’s “Duoduo Double 10 E-Commerce Festival” Concludes in Success

As of 21:15 on October 10, IBI’s Duoduo Double 10 E-Commerce Festival came to a successful close, recording a total group-purchase order value of ¥43.816 billion RMB, marking an impressive 103.78 % increase year-on-year over 2019 and setting a new all-time record.

Event Highlights

The Duoduo Double 10 E-Commerce Festival, now in its fifth year, once again demonstrated the explosive vitality of IBI’s industrial e-commerce ecosystem.

During the livestream kickoff, which drew over 65,000 industry viewers, total orders surpassed ¥100 million within 3 minutes 31 seconds, and exceeded ¥200 million in just 10 minutes 13 seconds, far outpacing expectations.

Throughout the event, each Duoduo platform —including Toodudu (Paint & Coatings), Wdoodoo (Sanitary Products), Boododo (Glass), Zdoodoo (Paper), Feidoodoo (Fertilizer), and Lydodo (Grain & Oil)— launched major promotional campaigns such as flash sales, special offers, bargaining events, and group-purchase discounts.
A total of 16 livestream sessions featured CEOs, bilingual anchors, global link-ups, real-time signings, and raffles, creating an energetic festival atmosphere and driving intense user engagement.

Dynamic Milestones (Highlights from Live Data)

Leadership Engagement

At the opening ceremony on October 9 (23:13), IBI Chairman Liu Quan, President Qian Xiaojun, and the CEOs of each Duoduo platform appeared as guest anchors, personally interacting with audiences and announcing live order figures.
Interactive segments such as “screenshot lotteries,” “gift giveaways,” and “order-breaking time guesses” fueled a lively carnival atmosphere, turning the Double 10 Festival into a celebration of collaboration, innovation, and industrial commerce energy.